Zojirushi is known as a popular and big brand name for rice cooker worldwide. The price is not cheap but a lot of customers choose their products because of their high quality and good design. Zojirushi is popped up now in the first high line of google search by its collaboration with the popular character Hello Kitty of Sanrio.
Tatsu Yamasaki, Zojirushi president and chief executive, said, “This collaboration of two historic brands from Japan made sense for us. It allows us to expand our reach, challenged us to step outside our norm and create a new demographic of consumers.”
The Hello Kitty Limited Edition Collection Zojirushi automatic rice cooker and warmer will feature special gold Hello Kitty graphics on a white machine. The cooker has a 5.5-cup capacity almost 1 litre and numerous special features, including easy one-touch operation; automatic keep warm when cooking is done functionality; a detachable and washable inner lid; hinged lock tight lid with push-button release; and an easy-to-clean non-stick inner cooking pan. Accessories include a measuring cup, spatula and spatula holder; the suggested retail price is $203.
Also part of the collection is a stainless steel mug, offered in white/gold and black/gold color combinations. Known for its vacuum insulation technology, the Zojirushi mugs pay homage to Sanrio’s Hello Kitty icon. The 16-ounce capacity mug is made of high-quality 18/8 stainless steel, with a lightweight and compact design. The lid lock prevents accidental leaks or spills, and the lid is vented so the beverage flows smoothly. The mug is made of BPA-free plastic and a non-stick coated interior makes the mug easier to clean; the suggested retail price is $52.
The new limited edition Zojirushi automatic rice cooker will be exclusive to the U.S. and Canada only at selected retailers and online beginning on July 1, 2020. The products become too popular that they sold out within 2 days.