hello kitty zojirushi rice cooker

Zojirushi is known as a popular and big brand name for rice cooker worldwide. The price is not cheap but a lot of customers choose their products because of their high quality and good design. Zojirushi is popped up now in the first high line of google search by its collaboration with the popular character Hello Kitty of Sanrio. Tatsu Yamasaki, Zojirushi president and chief executive, said, “This collaboration of two historic brands from Japan made sense for us. It allows us to expand…